Michael Mann 'Lucky Star' Mercedes Benz SL500 Advert

Description

Lucky Star was directed by Michael Mann and stared Benicio Del Toro.This two and half minute film was built as spoof film trailer and was shown in cinemas and TV in the UK in the summer of 2002. For those eagle eyed viewers there was a web address on the last scene of the film where some more information was given about the film- but this was taken down shortly after the airing. i personally think that this was Mercedes Benz reaction to BMW's 'Hire' series of films that were released on the net in 2001 rather than their "It's not a commercial selling that car, it's talking about the whole excitement and dynamism of the brand" statement".

Keywords

'michael, mann', 'mercedes, benz, sl500', 'lucky, star', 'car, advert', 'Benicio, Del, Toro'

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