Renault Fluence - "The Hitchhiker"

Description

It's a TV commercial done by Publicis Romania for the Fluence model from Renault. The story features a hitchhiker stranded on the side of the road with his old car that just ran out of gas. Brought back from the gas station by the kind Fluence driver, the hitchhiker reconsiders his standards regarding cars. The TVC was shot in Portugal and was directed by the multi-awarded (including Cannes Lions) director Sebastian Strasser.

Keywords

Renault, Fluence, Publicis, Romania, The Hitchhiker, Sebastian Strasser, WAM, WANDA, Publicis Bucharest, Creatives, Olivier Altmann, Razvan Capanescu, Catalin Albu, Fluence 2010, TVC, TV commercial, spot, publicitate, publicite, ad, advert, automobiles, cars

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