Sterling auto commercial from 1990

Description

Commercial for the now defunct Sterling automobile.Aired during the Iowa/Michigan football game played on 10/20/90. From Wikipedia: Sterling was a brand name of automobile marketed in the USA by ARCONA, Austin Rover Cars Of North America under the name Sterling Motor Cars, a division of the Rover car company of the UK. It existed in North America from 1987 to 1992, during which Rover was in collaboration with Honda of Japan. Model range The only Sterling model that was sold was the 800 series, which was a rebadged Rover 800-series but with different specifications tailored for the American market. At first, the sedan body-styled 825 (trims S or SL) sedan was sold. In 1988, the fastback was added alongside the sedan, coinciding with the introduction of a new, larger, Honda engine and was called the 827 (trims SL, SLi, or Si). In the United States and Canada it was available only with the V6 gasoline engine. By 1989, the instrumentation had been changed to gauges sourced from a different component builder (losing the oil pressure gauge and voltmeter in the process) and build quality had started to improve year for year. However these changes were too late to prevent the US-market version from later being withdrawn after poor sales. The 2.5 L Honda V6 was a completely different engine from the Rover KV6 engine introduced in 1996 (only sold in the USA in the Land Rover Freelander), although the two share the same 2.5 L capacity and V6 architecture. Experience in the market <b>...</b>

Keywords

Sterling, automobile, commercial, 1990, defunct, automakers, ARCONA, Austin, Rover, Cars, Of, North, America, Honda, BLP, 1261

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