ItaliaspeedTV - Alfa Romeo Giulietta TV advert, Italy (featuring Uma Thurman) - 23 May 2010

Description

Uma Thurman and William Shakespeare's verses - "We are such stuff as dreams are made on" - are featuring in the advertising campaign for new Alfa Romeo Giulietta. The star of Pulp Fiction and Kill Bill, who combines an ice-cold, untainted image with aggressiveness, bravery, dynamism and beauty, will epitomise the various souls of Giulietta, a car that knows how to be agile in the toughest situations and comfortable on everyday roads. This is the merit of the new "Compact" architecture. Using sophisticated suspension technical solutions, a dual pinion active steering, top-quality materials and state-of-the-art manufacturing technologies, the Giulietta achieves excellent levels of on-board comfort, dynamic features and safety (both active and passive). Created by Leo Burnett, the international campaign - on TV, press, posters, radio and web, across all the main countries in Europe - plays on the parallelism between Uma Thurman and the Alfa Romeo Giulietta: the actress' personalities are reflected in the features of the car and ultimately merge. References starting from a dream-like, abstract dimension are resolved in an urban context, attributing realism and consistency to Giulietta's dream. The substance of the new Giulietta is further confirmed by the pay-off which counterbalances the Shakespeare quote: "Without heart we are only machines". In brief, the new Alfa Romeo is a dream that becomes reality. Precisely like the legendary 1950s model - the name of the new car is a <b>...</b>

Keywords

alfa, romeo, giulietta, tv, spot, advert, commercial, uma, thurman, william, shakespeare, may, 2010, leo, burnett, fabrizio, ferri, kevin, fitzgerald, director, flavio, ibba

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