Sergio Marchionne Speaks At FIAT Of Lakeside Dealership Grand Opening

Description

FIAT brand continues to re-establish itself in North America, and today the brand is being recognized just miles from the Chrysler Group Headquarters in Michigan. A brand new FIAT studio, called a studio versus a dealership because of its "gallery-like" quality, celebrated its grand opening today in Macomb, Michigan. Owned by the Galeana Automotive Group, the salon is the first in Michigan to be featured as a stand-alone FIAT dealership. The 29000 square foot studio will sell the Fiat 500 which comes in 4 different models currently, ranging in price from $15500 to $25500. The Italian original has been customized to meet North American customer's needs and as quoted by Head of FIAT Brand North America Laura Soave, "It gets back to the Italian design and style, with technology at an affordable price." The grand opening at the Macomb location was attended by FIAT and Chrysler CEO Sergio Marchionne along with more than 100 other invited guests. Owner of the new studio, Carl Galeana, said, "To be "the first is one thing, but when you have a product as special as the Fiat 500, along with the ingenuity, support, and personal commitment of Mr. Marchionne to ensure its success -- let's just say that I am very excited to be a part of the team, and appreciate the confidence that FIAT has in my organization." Chrysler Group is excited to have a hometown Fiat studio join the other 58 that are currently operating in the US The hope is to have a total of 130 Fiat studios in the US by <b>...</b>

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fiat fiat of lakeside lakeside

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