ItaliaspeedTV- Fiat 500 by Gucci

Description

Fiat is following up the limited edition 500 which was branded by Diesel with another collaboration project with a well known Italian fashion label to create a unique version of the supermini, this time it has linked up with Gucci. The new 500 by Gucci comes in the year that sees the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary. The 500 by Gucci has been customised by Gucci's Creative Director Frida Giannini in partnership with Fiat's Centro Stile. This new collaboration was launched on the opening day of Milan Fashion Week and the 500 by Gucci will also be on presented at the 81st Geneva International Auto Show from March 3rd to13th, in a dedicated Gucci pop-up store set to be located within the Fiat stand. Frida Giannini said, "In the 50s the Fiat 500 created a style revolution when it first hit the road. It quickly become the must-have car of its time. Travelling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in this Gucci's 90th anniversary year". The black and white colours of the 500 by Gucci, in glossy pearl glass paint, set the stage for a neo-classic black and white film. These two distinct colours aim to complement one another: black, with detailing in shiny chrome <b>...</b>

Keywords

fiat, 500, gucci, lapo, elkann, 2011, frida, giannini, centro, stile

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