ItaliaspeedTV - Automotoretro 2011 @ Lingotto: Fiat stand

Description

Fiat turned up at Automotoretro last weekend with a stand line-up that drew a thread through its 111 year history at the prestigious classic car show which was, appropriately, once again taking place at the Lingotto Fiere in its hometown, Turin. Along with the sprawling Mirafiori factory just a few kilometres away, Lingotto is a name that is synonymous with the Italian carmaker and its rise to global power from the city Turin, and from Friday to Sunday, in the shadow of the legendary factory, Fiat honored its past. With it's famous rooftop test track that rounded out five ascending floors of heaving industrial activity, the reputation of Fiat was carved out here. Today Lingotto has been refurbished and now comprises of a mall, cinema, hotel, supermarket, theatre and art gallery, while the legendary rooftop test track is strewn with hefty concrete blocks to dissuade any enthusiastic attempts to recreate the past. However history lingers heavily in the air and the ghosts still stalk the silent spiralling roof-to-ground level track, while the word 'FIAT' cast high into the exterior façades gazes imperiously outwards with barely a disdainful glance at the hive of classic cars assembled below. To sum up 111 years of raw achievement in a quartet of cars is always going to be a curator's worst nightmare but Fiat plundered it's rich history to make sure visitors stopped to take note, choosing its latest world-leading innovation, the TwinAir technology and three cars that set the <b>...</b>

Keywords

automotoretro, 2011, classic, car, show, lingotto, fiere, turin, torino, italy, italia, fiat, 500, twin, air, 508, siata, sport, balilla, 501, 514, giovanni, agnelli, mille, miglia, società, italiana, applicazioni, tecniche, auto, aviatorie, ss

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