The New Ford Mondeo 2.3 Sedan

Description

Fords from Europe were once commonplace in Malaysia as that was where models like the Escort and Cortina came from, albeit in knocked-down form for assembly locally. But in the late 1970s, Ford decided that the 'Japanese wave that was sweeping through Southeast Asia was hard to challenge and in a strategically brilliant move, it decided to 'join the enemy, so to speak. It formed a partnership with Mazda where the two companies would share models in what was then known as 'badge engineering and today referred to as 'platform-sharing. The models from this marriage the Ford Laser and Mazda 323 and then the Ford Telstar and Mazda 626 sold very well and allowed Ford to remain in the region. So its been 30 years since a big Ford sedan from Europe has been launched in Malaysia and today sees the return of the big European Ford in the form of the new Mondeo. Its obviously a very different world that exists today compared to 1979 with far greater emphasis on fuel economy, emission control and safety all of which the new Mondeo satisfies with the latest automotive technologies. In Europe, the Mondeo has won a lot of accolades and some journalists have even declared it to be better than the BMW 3-Series, certainly a tremendous achievement for a Ford. The version which is in the showrooms from today has the 2.3-litre Ford Duratec HE engine, a powerplant that is Fords own and not the 2.3-litre unit that is in the Escape (which is from the Mazda MZR family). This all-aluminium petrol <b>...</b>

Keywords

The, New, Ford, Mondeo, 2.3, Sedan

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