The New Honda Freed Coming Soon In Malaysia

Description

The MPV segment in Malaysia is the second largest after the sedan and its popularity is probably due to the culture and family structures where the grandparents may also be in the same household or regularly go on outings with the family. Or in this modern age, families have a maid and a few children so a sedan sometimes isnt enough and extra seating space is needed. In the case of the Freed which Honda Malaysia will soon introduce, the target market is New Generation Family of the 2000s. Born and living in an age very different from their parents, customers in this segment have different needs; they value practicality and value for money and are not necessarily looking for flashy designs. Small MPVs make sense to this group of buyers as they are versatile and manufacturers have been trying to come up with concepts which will appeal to them. Hondas offering is a model called the Freed which was launched in Japan in May 2008. It was conceived to be a 'lifestyle MPV and not just a people-mover so various features were included to meet the needs of diverse activities which the new generation family has. The Freed sits on the same platform as the Jazz and City so from the development point of view, half of the product was already done and from the manufacturing aspect, there are cost-savings through sharing of parts and systems. This gives good economies of scale which are crucial in todays competitive environment. Only one engine is available for the Freed sold in ASEAN and <b>...</b>

Keywords

The, New, Honda, Freed, Coming, Soon, In, Malaysia

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