BMW WELT - Z4 ROADSTER

Description

The futuristic Double Cone at the BMW World with its special design offers an adequate framework for special exhibitions. The spiral stairs are equipped with a large "highlight screen" and 60 monitors which turn the Double Cone into a media dome. The new BMW Z4 is used as a paint brush: it applies paint via the tires. The Key Visual was created by the young South-African artist Robin Rhode and the Z4 performance is suggestively titled An Expression of Joy. Gate11 created 9 minutes of film and animation to illustrate the elegance, the joy and the expressive powers of the new BMW Z4 Roadster. Role: 2D and 3D Animation; Client: BMW; Production: gate.11; Team: Conny Unger, Arnd Buss von Kuk, Daniel Stacherdinger, Constanze Mueller, Veronika Eiglmaier

Keywords

bmw, z4, roadster, world, expression, joy, animation, ad, commercial, robin, rhode, brush, paint, splatter, drops, visuals, architecture, installation, welt

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