Alfa Romeo 1910 - 2010 - A celebration!

Description

1910 -- 2010: Alfa Romeo celebrates a century of wins and world records. Alfa Romeo was officially established in Milan on 24 June 1910. That year, a group of entrepreneurs and businessmen acquired Società Italiana Automobili Darracq, the Italian branch of the French car maker, and its Portello workshops on the city outskirts, and established ALFA (Anonima Lombarda Fabbrica Automobili -- "Lombard Automobile Factory, Public Company"). The emblem underlined the new company's ties to the city of Milan: a red cross from the city's banner and the Visconti family "grass snake" ("Biscione" in Italian). The first car to sport it was the "24 HP", a model that stood out from the very beginning for its mechanics, performance and driving pleasure - features which will become by-words for the brand. The outbreak of World War I and limited resources created trouble for the company, which was acquired on 2 December 1915 by Neapolitan engineer and entrepreneur Nicola Romeo. The name was changed to "Alfa-Romeo". The Portello plant, with a workforce of 2500 workers, was expanded and converted to war production. The plant made engine compressors, ammunition, aircraft engines and - starting in 1917 - trains. The company went back to making cars at the end of the war. The 1960s were florid years for the company: cars were sold worldwide and ties with the United States market - still particularly lively today - were consolidated. As a result of the forward-thinking managerial skills of <b>...</b>

Keywords

Alfa, Romeo, 100th, anniversary, celebration, mito, giulietta, gt, spider, alfetta, portello, milan, raptorsandrockets

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