CHEVOLET OPTRA @ Buick Excelle Commercial in china .雪佛兰OPTRA @别克凯越在我国商业

Description

Following the GM buyout in 2002, GM Daewoo lost interest in its overseas assets; the deals on supplies of pre-assembled CKD kits will end in 2005 and the facilities are likely to rely on its own production capabilities from that point on. Badge engineering No Daewoo-built vehicles were offered in the US for the 2003 model year. However, Daewoo exports found their way to countries such as Canada, India and the People's Republic of China. In some places of the world (notably Canada, India and Israel) the Daewoo brand doesn't exist anymore and Daewoo cars are sold as "Chevrolet". It was Israel that initially requested GM to change the Daewoo name to something with more prestige in order to increase sales in the local market. GM decided to comply and started selling the Daewoo Lacetti as Chevrolet Optra in Israel (with the hatchback known as Optra5). This was the first time GM sold re-badged Daewoo cars. The re-branded Daewoo models sold in Israel succeeded far beyond GM's expectations so the Daewoo re-branding strategy was adopted to other countries as well. In most European countries however, GM retained the Daewoo brand and original model names until December 31, 2004. GM Daewoo-built vehicles returned to the US market in 2004 and continue to be marketed to this day. The 2004-current Chevrolet Aveo, Suzuki Verona, Suzuki Forenza, and 2005-current Suzuki Reno, all offered in the US market, are "rebadged" Daewoos (they are sold in South Korea as the Daewoo Kalos, Magnus <b>...</b>

Keywords

Buick, Excelle, Commercial, in, china

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