Dodge Demon Concept at Geneva by Edmunds' Inside Line

Description

There are a few reasons that Dodge decided to name its roadster for 2007 Geneva Auto Show the "Dodge Demon." First, car companies love alliteration. Start the brand name and model name with the same sound and — bam! — the car is an instant success. Take, for example, the Ford Five Hundred.... Also, as Trevor Creed, the big man at Chrysler Group Design, says, "We simply find it safer to use our own names." Dodge produced a version of the Plymouth Duster in 1971-'72 that it also called the Demon.

Keywords

Dodge, Demon, Concept, Chrysler, Roadster, Geneva, Auto, Show, Motor, Edmunds', Inside, Line

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