Tata Safari Dicor - TV Commercial - "Reclaim your Life"

Description

This is a TV commercial for the Tata Motors' Sports Utility Vehicle - the Tata Safari Dicor. Philosophical to the core, the advertisement focuses on an emotive appeal addressing a subliminal unmet behavioral need for the product rather than focus on the its physical attributes or characteristics. This one asks you to "Reclaim your Life" and shows possible ways how people could actually go about doing it! The ad starts with an executive standing in a crowded platform. His thoughts in a Voice Over "I always wanted to quit on Monday Mornings". Cut to a guy in a dimly lit room, His VO: "I always wanted to swim with the whales", another shot of him with a surfboard and the waves kissing his feet. Another shot -- a close up of lady her VO "I always wanted to take a one year trip....."(cut a shot of pigeons flying and a plane flying overhead) back to the lady who is sitting in a hospital very pregnant (zoom out) "...around the world". A guy sitting on a bench " I always wanted to......"(the clock fast forwards the time he takes) The screen goes black with Reclaim your life scratched on the lower end. The music temps up and the Safari zooms into the screen, lands with grace, takes a mean turn with dust flying all over and slashing in the water. The ad ends with the VO: The new Tata Safari Dicor. Reclaim your Life.

Keywords

Tata, Motors, SUV, Safari, Dicor, TV, Commercial, Reclaim, your, Life

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