Salsa in the air El Gran Combo de Puerto Rico Concierto Navidad | Hispanic Marketing with Lili

Description

Austin, TX and New York, NY- As I waited for my JetBlue flight to depart from Austin to New York I was pleasantly surprised by the sound of parrandas and true navidad spirit Boricua style! JetBlue passengers enjoy a salsa filled preview of Banco Popular's Christmas special honoring El Gran Combo de Puerto Rico as part of the in-flight entertainment previews while on the ground. But you know what made this extra special for me? Realizing that EVERYONE, regardless of race, age or gender, was watching. 'Tis the season to celebrate, bring traditions to life, enjoy great food and JetBlue's partnership with Banco Popular has broken "ethnic" boundaries to reach the masses at a place where you have no other choice but to seat quietly and watch: in-flight entertainment. After doing a little more digging on the topic, I found that this past November 28th, Jet Blue's blog BlueTales announced that they have teamed up with Banco Popular, to air the musical special on our Puerto Rico-bound flights. Salsa: A tribute to El Gran Combo, brings together several generations of singers, who play popular topics such as Ojos chinos, Verano en Nueva York y Jala jala. The performance aired December 5th on the major TV channels in Puerto Rico and some radio stations as well and www.popular.com features the video, which documents the history of the group, which has a rich tradition founded in 1962. And their partnership with JetBlue gives them a channel to showcase the trailer on selected flights <b>...</b>

Keywords

salsa, navidad, parranda, boricua, puerto rico, christmas, hispanic, hispanic marketing, latino business, hispanic business, liligil, liliana gil, xl alliance, victor manuel, Gilberto Santa Rosa, Jose Feliciano, Olga Tanon, gran combo, el gran combo

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