On a Rolls: Rolls-Royce 200EX @ 2009 Geneva Auto Show

Description

MORE GENEVA AUTO SHOW @ INSIDELINE.COM: www.edmunds.com Rolls-Royce has officially announced it will unveil a near-production-ready concept sedan at the 2009 Geneva Auto Show next month. Called the 200EX — a name that recalls some of the British carmaker's early "experimental" prototypes — the luxuriously equipped four-door previews a new entry-level Rolls-Royce that will go on sale later this year. Known until now by its internal working code RR4, the new Rolls-Royce is expected to be priced to compete against upmarket sedans such as the Bentley Continental Flying Spur and the Mercedes-Benz S-Class. Holding firm to the strategy taken with its 100EX and 101EX concept cars — both of which have reached the showroom with little change, as the Phantom Drophead and Phantom Drophead Coupe, respectively — the 200EX is said to closely resemble the definitive production version of the RR4. "There will be some very minor difference, but what you see in Geneva is for all intents and purposes what we'll be bringing to Frankfurt later in the year," says Rolls-Royce's newly installed CEO Tom Purves, referring to plans to show its new model at the 2009 Frankfurt Auto Show in September. As yet, there's no word on what model name the 200EX will receive. However, Rolls-Royce says it plans to resurrect a name from its past lineup. Among those rumored to be under consideration are Shadow, Wraith, Seraph and Spirit. Rolls-Royce designers have adopted a far less formal look for the 200EX than <b>...</b>

Keywords

Rolls-Royce, 200EX, 2009, Geneva, Auto, motor, car, Edmunds, Inside, Line

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