" Above all, It's a Rover " - The Rover 400

Description

The Original TV Advert airing of the 1995 Rover 400 - with its futuristic/space theme ! The Rover 400, codenamed 'Theta' or HH-R, was launched in the summer of 1995 as a hatchback and later a saloon. This time it was based on the Honda Domani, which had been released in Japan in 1992, and was sold as part of the European Honda Civic range in five-door hatchback form. The Rover 400 might have been marketed as a small family car, but it compares closely in size and engine range with contemporary models such as the Ford Escort and Vauxhall Astra. Instead Rover priced the car to compete with vehicles like the Ford Mondeo and Vauxhall Vectra. Rover's only offering in the large family car segment at the time was the ageing Montego and this gap in the company's line-up needed to be filled, that why a saloon version was later introduced of the 400. The 400 was initially popular, even being bought by rapper Kanye West, pop singer Mick Hucknall and celebrity chef Gordon Ramsay, being Britain's seventh best selling new car in 1996. Within three years it had fallen out of the top 10 completely, and was even being outsold by traditionally poorer selling cars like the Volkswagen Passat and the Peugeot 406.

Keywords

Rover, 400, 100, MG, turbodiesel, luxurious, Montego, executive, car, rapper, Kanye, West, pop, singer, Mick, Hucknall, celebrity, chef, Gordon, Ramsay, Metro, BL, 200, SD1, 45, Zs, ZR, 600, 800, 827, MGF, British, Leyland, 6R4, Theta, HH-R, hatchback, saloon, Honda, Domani, Civic, 1.4, 1.6, litre, K-Series, series, SOHC, petrol, engines, 1995, Original, TV, Ad, Advert, ITV

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