Toyota Aurion V6 Game Changers: Cycling | Saatchi & Saatchi
Description
The first in a series of three TVCs created by Saatchi & Saatchi, which are part of a fully integrated campaign for the new Aurion V6 model called 'Game Changers'. The campaign focuses on innovations from the sporting world that have changed the game in their fields, with the first TVC focusing on the development of more aerodynamic cycles, which turned the world of cycling on its head. The parallel is drawn between the surfing innovations and the new Aurion.
Keywords
commercials, advertising, TVC, saatchi_&_saatchi, aurion_v6, game_changers, Cycling
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