Lincoln MKZ Hybrid

Description

Interactive Website The Challenge: Lincoln was launching its most eco-friendly and fuel-efficient luxury vehicle, the MKZ Hybrid, and needed to spread awareness among its target audience. Because many competing brands recently entered the green market, Lincoln's goal was to highlight the ways in which the MKZ Hybrid was not only environmentally friendly, but also superior in comfort, style, capacity and technology. BLITZ and Lincoln had worked together for previous launches, so Team Detroit was excited to apply our digital expertise to this project. The Solution: Our strategy was to create an experiential site that immersed visitors in the brand's offerings. And because the MKZ Hybrid is a very responsible and proactive vehicle, we also wanted users to leave with a feeling that such a sustainable and luxurious car would enhance their lives while helping the planet. To accomplish this goal, we created a Flash-based site that spoke to viewers through engaging features, such as the dashboard demo, and interactive social elements, including a Facebook badge. We showcased the advanced technology of the MKZ Hybrid's unique SmartGauge™ with EcoGuide dashboard through an exact replication of its four modes. By leveraging the Flash platform to build the dashboard, users could interact with the different tools and learn how each enriches the driving experience. The modes in order from least to most detailed are: * Inform—the basics: high-voltage battery gauge, speed and fuel level <b>...</b>

Keywords

Lincoln, Lincoln MKZ, Lincoln MKZ Hybrid, MKZ Hybrid, Hybrid, Lincoln Hybrid, MKZ Interactive site, Lincoln MKZ Interactive Site, Automotive, Launching Products, Engaging with the Brand, Campaigns, Brand Destination, Social Media

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