Lancia at 2010 Bologna Motor Show

Description

Lancia stand on Press Day at the 2010 Bologna Motor Show, Italy. Lancia is back at the Bologna Motor Show with the Delta, the Ypsilon and the Musa - prestigious cars that showcase the best of European style - along with some Chrysler vehicles (Grand Voyager Limited Editions and 300C Touring SRT Design) to seal the recent alliance of two brands that have made the history of the automobile on both sides of the ocean. This union has formed a new organisation - a sort of modern hero of two worlds that will have many new things to say - under the banner of their shared values: elegance, technological innovation, illustrious history and the will to excel in the future. It should be underscored that the cars of Lancia and Chrysler are hosted in a suggestive setting with children, their world, and their desires for the future in the middle of everything. Because a brand with its sights set on the future recognises the importance of listening to the little ones who will be making the world big one day. This gives rise to a unique setup where the world of children - particularly their handwriting - joins together with the latest fashions and colours. Large blackboards form the ideal surfaces for a story; leaves on the pavement become footrests with displays; the road itself is simply drawn out in chalk. A little boy's handwriting features on the walls, while the black slate is dominated by trails of white and blue light. Everything can be written on - there are no boundaries to <b>...</b>

Keywords

Lancia 2010 Bologna Motor Show, 2010 Bologna Auto Show, 2010 Italian Motor Show, Lancia

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