Alan Mulally of Ford: Leaders Must Serve, with Courage

Description

Alan Mulally, President and Chief Executive Officer of the Ford Motor Company, discusses the turnaround effort at Ford, which took the automaker from an annual loss of $17 billion in 2006 to its most profitable period in more than a decade. Mulally explains that leadership takes courage, to have a point of view about the future and to pursue it in the face of resistance and doubt, in service of something great. Related Links: www.gsb.stanford.edu Ford Is Adding Jobs, Expanding Says CEO Alan Mulally: goo.gl www.ford.com Chapters Introduction A Leap From Airplanes To Autos www.youtube.com The Branding Of Ford: A Worldwide Venture www.youtube.com Student Participation: Bailing Out Ford www.youtube.com The Ford Vision Past And Present www.youtube.com Production And Investment Vs. Demand www.youtube.com Student Q & A: Transportation Solutions For The Future www.youtube.com Student Q & A: Ford's Survival Sets An Example www.youtube.com The Google Car: Who's In Charge? www.youtube.com Student Q & A: The Ford Turnaround www.youtube.com The New Job: Day One And Beyond www.youtube.com There Are No Mistakes: Testifying Before Congress www.youtube.com Student Q & A: American Car Manufacturer, A Global Concern? www.youtube.com Student Q & A: The Return Of The Ford Worker www.youtube.com Student Q & A: The Ford App? www.youtube.com Student Q & A: The Right Credit Helps Sell The Car www.youtube.com

Keywords

Global Business, Leadership & Management, Organizations, Strategy, corporation, crisis, economy, executive, government, Ford

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