ItaliaspeedTV - 80th Geneva Motor Show: Pininfarina Press Conference & premiere of the 2uettottanta

Description

Pininfarina is 80 years old and it starts the celebrations for this important milestone at the 2010 Geneva Motor Show by holding the world preview of a concept car, the 2uettottanta, and of two examples of recent highly successful stylistic collaboration agreements, the Ferrari 458 Italia and the Maserati GranCabrio. So 80 years have gone by since that day, May 22, 1930, when Battista Pinin Farina (the surname was changed from Farina to Pininfarina in 1961 by Presidential decree) founded Società Anonima Carrozzeria Pinin Farina in Turin, a small artisan workshop that turned out small production runs and special bodywork to order for wealthy private clients. Through a long process of growth and transformation, ideas and creative verve, often ahead of its time, adapting to profound social, economic and technical changes in the course of 80 years, Pininfarina has evolved from an artisan workshop to an international conglomerate that operates as a global partner of the motor industry. Today Pininfarina, which was listed on the Stock Exchange in 1986, has branches in Italy, Germany, Sweden, Morocco, China and the United States. Its automotive clients include prestigious brands such as Ferrari, Maserati, Alfa Romeo, Ford, Volvo, Tata Motors, Chery, JAC and Brilliance. Important partnerships have also been developed over the years in other sectors, with clients such as Ansaldobreda, Eurostar, Iveco and Prinoth. Pininfarina Extra, the Group Company that specialises in product and <b>...</b>

Keywords

pininfarina, 2uettottanta, alfa, romeo, spider, 2010, geneva, motor, show, paolo

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