" Above all, It's a Rover " - The Rover 100

Description

The Original Rover 100 Kensington TV advert from 1995 In the autumn of 1994, Rover scrapped the Metro nameplate, replacing it with a new name, Rover 100, which had been adopted on continental Europe on the Rover Metro's launch in 1990, due to the weakness of the Austin marque in Europe. The mechanics of the car remained much the same as the old Metro but with 1.1 and 1.4 petrol engines and Hydragas suspension, but there was now the option of a Peugeot-sourced 1.5 diesel. The exterior was altered to disguise the car's age, meet the increased cooling requirements of the Peugeot motor and offer the familiar Rover family grille. This was achieved through fitment of new front and rear bumpers, sill covers, rear boot handle and lamps headlamps, bonnet and grille. A variety of bolder paint colours and the use of chrome trim helped give a more upmarket appearance. The interior trim was revised to give a greater impression of quality and luxury. It was heavily criticised by the press for its lack of equipment, with front electric windows only available on the range topping 114 GSi. Overall, the 100 series was considered a rather typical facelift of a car which had been a class leader on launch . . . . but had now been overtaken by events & better cars.

Keywords

1995, Original, TV, Ad, Advert, ITV, Rover, 100, MG, Metro, BL, 200, SD1, 400, 45, Zs, ZR, 600, 800, 827, MGF, Land, Kensington, Super, Mini, Family, Car, City, cityrover, British, Leyland, 6R4

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