ROI: Oakland County's Phil Bertolini Discusses the ROI Using Email Subscription Management Services

Description

Oakland County's CIO and Deputy County Executive, Phil Bertolini discusses the ways in which using email as a primary communications tool can provide a better return on investment than traditional means, such as sending mailings or calling residents' homes. Email subscription management services have allowed the county to save money while reaching out to the public in a more effective and efficient manner.

Keywords

Oakland County, Michigan, Communications, Email Subscription, govdelivery, County Services, Phil Bertolini, Technology, Citizen, Public, egovernment, Information

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