Mazda Documentary

Description

This year's Geneva Motor Show was the venue for the world premiere of Mazda's new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website (www.mazdastories.eu - 'live' on April 1 2011) that offers a deep-dive into the Mazda brand and the secrets behind its enduring success. For instance, how could a carmaker that is relatively small have had such a large influence on the automotive industry? One of the answers is Mazda's history of defying convention; of thinking outside the box. In one video on the website, Masahiro Moro, Executive Officer for Global Sales and Marketing, talks about how overcoming the challenge of rebuilding the city in 1945 left an indelible mark on the people of Hiroshima, and became an important part Mazda's own spirit.

Keywords

www.mazdastories.eu, mazda documentary, 2011 geneva motor show

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